My Portfolio
Client Work & Successes
I’ve had the pleasure of working with a wide range of businesses, from wineries and restaurants to real estate agents, property managers, medical clinics, and HVAC companies. My approach centers on crafting custom marketing strategies that drive real results. Whether it’s through social media, digital ads, or website design, I help businesses connect with their audiences and grow.
Thacher Winery
Thacher Winery, a family-owned winery in Paso Robles, creates high-quality, small-batch wines with minimal intervention, highlighting the region’s unique terroir. They wanted to increase wine club sign-ups and engage their audience more effectively on social media.
I’m working with their team to create Instagram reels that feature their staff, wines, and vineyard experiences. These reels are designed to boost brand visibility and drive wine club membership.
Work Examples:
Independent Grape Growers
Association Paso Robles Area
The Independent Grape Growers of Paso Robles (IGGPRA) is a community of grape growers dedicated to supporting and advocating for independent growers in the region. They wanted to attract new members and raise awareness of their mission.
I’m working with IGGPRA to create informative blogs and videos that highlight the benefits of membership and the strength of the local grape growing community. These pieces aim to engage potential members and showcase the work of Paso Robles growers.
Work Examples:
Vina Robles Vineyards & Winery
Vina Robles is a premier winery and event business in Paso Robles, CA known for its exceptional wines and big-name concerts. For two years, I spearheaded marketing strategies for for this influential business, ensuring cohesive brand messaging across all platforms. Projects included launching the Vineyard & Winery Tour and Picnic in the Vineyard programs, producing visual content, crafting advertisements, and developing promotional materials to drive customer engagement and brand growth.
Work Examples:
Pasolivo - Premium Extra Virgin Olive Oil
Pasolivo is a high-end brand known for its top-tier, locally sourced olive oils and gourmet products. I led marketing efforts to expand the brand’s reach and drive sales during and after the COVID-19 pandemic. This included launching a corporate gifting program, improving the online shopping experience, and increasing traffic to the ranch house and downtown locations. A key part of my role was educating customers about counterfeit olive oil and highlighting Pasolivo’s authenticity and quality.
Work Examples:
Golden Apple Cannabis Co.
Golden Apple Cannabis is set to open as San Luis Obispo (SLO) County's first marijuana store, offering premium cannabis products to the local community. As they prepare for their grand opening, they needed custom labels that reflect the high quality of their products while also ensuring compliance with industry regulations.
I’m working closely with Golden Apple Cannabis to design unique, standout labels that represent their brand's identity and vision. These labels will help establish Golden Apple as the first marijuana store in San Luis Obispo North County and set the tone for their presence in the market.
Vina Robles Amphitheatre
In addition to our work at the winery, I took the lead in enhancing the Vina Robles Amphitheatre’s marketing efforts. This included redesigning the website to improve user experience and making it easier for fans to explore events and purchase additional amenities such as preferred parking and VIP dinners. We also focused on promoting new sponsorships and introducing premium seating options, all aimed at creating a better experience for guests and boosting ticket sales.
Work Examples:
Edwards Construction Group
Edwards Construction Group, a trusted contractor on the Central Coast, needed help increasing attendance for their Beyond 2024 event. I worked alongside their team to boost attendance from around 50 to 300 attendees by directly reaching out to local construction businesses and personally inviting key contacts. We also set up a system for capturing and tracking leads to retarget them for future events.
Held at the Madonna Inn Expo, the event aimed to connect industry leaders and foster innovation in the Architecture, Engineering, Construction, and Ownership (AECO) sectors.
Work Examples:
The Rotary Club of
Paso Robles
In addition to my work with local businesses, I’ve had the privilege of supporting the Rotary Club of Paso Robles with their community events. For projects like the Winemakers Cookoff, I designed promotional materials, including flyers, to help raise event awareness. I also wrote press releases and helped secure media coverage to ensure these events reached a broader audience. Supporting the local community and organizations like Rotary International, which played a key role in eradicating polio, is something I truly value.
Focus Areas:
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Flyer (featured in the SLO County Visitor's Guide)
Private Parties & Event Promotion
Captured at the Twilight on the Terrace event at the iconic Hearst Castle, this moment reflects the night's atmosphere and energy. Whether for private or public events, I document everything from intimate gatherings to larger celebrations, focusing on the vibe, guest interactions, and key moments. I also offer product photography, providing high-quality, authentic photos and videos that highlight what matters most to you and your guests.